AUSTIN, TX — TXTA Foundation has announced a significant commitment to the American Trucking Associations’ newly launched “Nothing Without Trucking” campaign. The Foundation will contribute $50,000 over the next five years to support this nationwide initiative aimed at educating policymakers and the public about the indispensable role of trucking in Americans’ lives.

This latest pledge builds upon the Foundation’s previous support for industry image campaigns. The Foundation had previously committed $100,000 over ten years to the “Trucking Moves America Forward” initiative starting in 2014, demonstrating its ongoing dedication to promoting a positive image of the trucking industry.

“The ‘Nothing Without Trucking’ initiative resonates deeply with our mission to highlight the essential nature of our industry. By supporting this campaign, we’re not just investing in an image makeover; we’re investing in the future of trucking and its vital role in Texas and across America,” said TXTA Foundation Chair John Craddock.

This campaign aims to showcase the trucking industry’s commitment to safety, innovation, efficiency, and environmental responsibility. It will spotlight the millions of individuals who keep America’s economy moving, from drivers to dispatchers, safety directors, and fleet managers.

“Our industry has an essential story to tell – a story that is integral to the lives of everyone in this country and the conversations taking place around the kitchen table,” said American Trucking Associations President and CEO Chris Spear. “Thanks to the generous support of organizations like the Texas Trucking Association Foundation, our Nothing Without Trucking campaign is taking this story on the road in 2025 to depict the vast ecosystem at work delivering our nation’s goods, and to show why the men and women of trucking are indispensable to the prosperity of America.”

This contribution from the TXTA Foundation will help amplify the campaign’s message, ensuring that the stories of trucking professionals reach a wider audience. The initiative seeks to remind Americans that their daily conveniences and necessities are made possible by the tireless efforts of the trucking industry.

TXTA Foundation was established in 1978 to fund education and research projects for the Texas trucking industry. The Foundation is a non-profit educational, public relations, research and community service organization governed by a Board of Trustees. The mission of this all-volunteer organization is to work with TXTA member companies to fund educational and community service programs to enhance the understanding of and image of the Texas trucking industry, with the goal of positioning trucking as the most vital and necessary industry in Texas.

A little over a week ago, torrential rain from Hurricane Helene blanketed the southeast, burying many communities under several feet of water and mud. We witnessed human tragedy unfold as the death toll mounted and families’ possessions were swept away. But as is so often the case in the wake of catastrophes like this one, we have also seen countless examples of neighbors stepping up to help.

It is the nature of America’s trucking industry to be among the first on the scene following natural disasters. Only a few hours after the scale of the devastation became apparent, truck drivers began delivering aid directly to affected towns wherever possible. This storm has proved more challenging than most, with a wide swath of infrastructure literally wiped off the map. Truckers are continuing to work around the clock with local authorities to stage relief and surge it wherever it is needed most as the road network reopens.

Among those answering the call was professional driver Herschel Evans, who took the American Trucking Associations’ Share the Road truck to a staging area in Augusta, Georgia, where he delivered 4,400 gallons of non-perishable milk. This Convoy of Care isn’t a job; it’s a lifeline. Without trucking, communities wouldn’t have access to the resources they need in the wake of devastation.

The relief drop was featured on Good Morning America here: