Washington — Trucking on the open road has long been a symbol of freedom, opportunity, and resolve. Now, a new documentary series titled DRIVEN shines a spotlight on the dedicated professionals behind the wheel who keep our nation rolling through good times and bad—and the millions more who work throughout the industry to deliver for America.

DRIVEN was produced by the American Trucking Associations—in association with ACT 1 and the Texas Trucking Association Foundation—as part of its Nothing Without Trucking campaign, which educates policymakers and the public about the indispensable role trucking plays in Americans’ lives. Beginning with professional drivers, the series plans to document the vast array of roles throughout trucking that come together to form an unbreakable bond in the U.S. supply chain.

“We believe trucking has storytelling potential that few other industries can match,” said Jeremy Kirkpatrick, ATA’s vice president of public affairs and strategic communications. “This industry touches lives in every community and corner of our country — from the North Slope of Alaska, to the rolling hills of New England, to the streets of South Dallas. These stories need to be told – not only to celebrate the skill, resilience, and humanity of these incredible pros who run the nation’s supply chains, but also to ensure trucking always has a seat at the table when government officials are making decisions that affect our industry and the broader economy.”

“DRIVEN offers a rare and powerful look at our industry—and our nation—through the eyes of the professionals who keep it moving,” said Nikki Thomas, ATA’s vice president of industry affairs. “ATA is proud to bring their journeys to the screen—celebrating their unwavering commitment to excellence and the transformational impact of trucking. Perhaps most exciting of all is that we’re just getting started, with so many more stories still to tell.”

DRIVEN’s pilot episodes deliver a compelling journey chronicling the lives of three extraordinary professional truck drivers who keep America moving. Later this year, the series plans to expand its aperture to profile the vast ecosystem and intricate network of roles throughout the trucking industry that work in tandem to move the U.S. economy.

Meet the Stars

Roland Bolduc – A professional driver for FedEx and two-time National Truck Driving Championships Grand Champion. His impressive achievements are the culmination of meticulous preparation, countless hours of practicing precision driving, and a relentless pursuit of safety.

Tiffany Hargraves – A single mom who drives the Dalton Highway, an iconic stretch that runs up the North Slope of Alaska to the Arctic oil fields. Making the 24-hour roundtrip route requires an indomitable spirit of independence and resilience that defines the trucking industry.

Germany Wiliams – A professional driver whose fortune changed after he earned his CDL. Germany’s story inspired the founding of the South Dallas Driving Academy, a non-profit that is breaking through the systemic barrier of driver’s license access in underserved communities and launching careers in the trucking industry.

Join the Journey

Audiences are encouraged to watch and share the trailer on social media and subscribe to the DRIVEN YouTube channel to catch each new episode when it drops. For more information, visit DrivenDoc.org.

AUSTIN, TX — TXTA Foundation has announced a significant commitment to the American Trucking Associations’ newly launched “Nothing Without Trucking” campaign. The Foundation will contribute $50,000 over the next five years to support this nationwide initiative aimed at educating policymakers and the public about the indispensable role of trucking in Americans’ lives.

This latest pledge builds upon the Foundation’s previous support for industry image campaigns. The Foundation had previously committed $100,000 over ten years to the “Trucking Moves America Forward” initiative starting in 2014, demonstrating its ongoing dedication to promoting a positive image of the trucking industry.

“The ‘Nothing Without Trucking’ initiative resonates deeply with our mission to highlight the essential nature of our industry. By supporting this campaign, we’re not just investing in an image makeover; we’re investing in the future of trucking and its vital role in Texas and across America,” said TXTA Foundation Chair John Craddock.

This campaign aims to showcase the trucking industry’s commitment to safety, innovation, efficiency, and environmental responsibility. It will spotlight the millions of individuals who keep America’s economy moving, from drivers to dispatchers, safety directors, and fleet managers.

“Our industry has an essential story to tell – a story that is integral to the lives of everyone in this country and the conversations taking place around the kitchen table,” said American Trucking Associations President and CEO Chris Spear. “Thanks to the generous support of organizations like the Texas Trucking Association Foundation, our Nothing Without Trucking campaign is taking this story on the road in 2025 to depict the vast ecosystem at work delivering our nation’s goods, and to show why the men and women of trucking are indispensable to the prosperity of America.”

This contribution from the TXTA Foundation will help amplify the campaign’s message, ensuring that the stories of trucking professionals reach a wider audience. The initiative seeks to remind Americans that their daily conveniences and necessities are made possible by the tireless efforts of the trucking industry.

TXTA Foundation was established in 1978 to fund education and research projects for the Texas trucking industry. The Foundation is a non-profit educational, public relations, research and community service organization governed by a Board of Trustees. The mission of this all-volunteer organization is to work with TXTA member companies to fund educational and community service programs to enhance the understanding of and image of the Texas trucking industry, with the goal of positioning trucking as the most vital and necessary industry in Texas.

A little over a week ago, torrential rain from Hurricane Helene blanketed the southeast, burying many communities under several feet of water and mud. We witnessed human tragedy unfold as the death toll mounted and families’ possessions were swept away. But as is so often the case in the wake of catastrophes like this one, we have also seen countless examples of neighbors stepping up to help.

It is the nature of America’s trucking industry to be among the first on the scene following natural disasters. Only a few hours after the scale of the devastation became apparent, truck drivers began delivering aid directly to affected towns wherever possible. This storm has proved more challenging than most, with a wide swath of infrastructure literally wiped off the map. Truckers are continuing to work around the clock with local authorities to stage relief and surge it wherever it is needed most as the road network reopens.

Among those answering the call was professional driver Herschel Evans, who took the American Trucking Associations’ Share the Road truck to a staging area in Augusta, Georgia, where he delivered 4,400 gallons of non-perishable milk. This Convoy of Care isn’t a job; it’s a lifeline. Without trucking, communities wouldn’t have access to the resources they need in the wake of devastation.

The relief drop was featured on Good Morning America here: